Air drying my big head of hair could take up to 3 hours. That's way too long especially if I have somewhere to be! I typically don't use blow dryers because the heat leaves me with rough and dry ends. That's why AQUIS has created a hair towel that reduces frizz, breakage and drying time by 50%. Your hair is easily damaged when wet, if you don't treat it with care. No more forceful rubbing and no more heat damage! AQUIS has made it super easy for you to wrap it up. Each turban has a button closure in the back and a loop in the front so it will stay in place.